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But free play figures for aren't included in this year's version. Rocky Gap general manager Scott Just declined a request to be interviewed for this article. Business Unemployment dips to Business J. They have their own unique challenges. The casinos try to personalize their offerings. And that doesn't include the free hotel stays, dinners, gift cards, luxury car rides, flights and other "comps" that casino executives say are an essential part of doing business. It can be inserted into a slot machine but not redeemed for cash. Get all the top news and sports from the baltimoresun. And he is required to reach out and touch you. Crime A year-old girl in Baltimore is killed, leaving her family reeling and the city struggling for answers after a very violent month.{/INSERTKEYS}{/PARAGRAPH} Some casinos offer known inducements, such as hotel stays, for reaching certain membership rewards levels. {PARAGRAPH}{INSERTKEYS}Maryland casinos have been collectively giving away tens of millions of dollars a year — as much as 20 percent of their revenue in one case — in free play on slot machines and table games designed to keep their big-spending customers gambling, according to state documents. Gifts can include cruises — Caesars has a partnership with Norwegian Cruise Lines. Kaitlin Newman, Baltimore Sun. As a player, Rubin said, he received "front-row seats to The Rolling Stones, the entire backroom at The Palms for dinner, ringside seats for fights. Latest Business. They don't want to give away too much. Casinos also may supply "match play" coupons in which they share the cost of a bet with the player. Free play is part of what Maryland Live president and general manager Robert Norton calls "reinvestment. Norton declined to talk specifically about the percentages disclosed in the state documents. Hirsch said guests from Caesars properties around the country are expected to come to Baltimore "and receive some sort of package" related to the Preakness Stakes on May That's part of what they call aspiration marketing," Rubin said. In , Maryland Live reported spending 7. But even the older records offer a glimpse into the casinos' strategies. Get your evening news in your e-mail inbox. Horseshoe threw a Valentine's Day surf-and-turf dinner for high rollers complete with roses for the women. Although Maryland Live expended a lower percentage of its revenue as free play than Rocky Gap, it spent more money on free play because it's the state's largest casino. The casinos' spending percentages for and appeared in the following years' staff reports of the gaming control agency. Most Read on Baltimore Sun. But casinos' formulas for determining how many comps or how much free play to offer are often closely guarded secrets. Unemployment dips to Penney to begin store closings, including 5 in Illinois. You can live with that. See all newsletters. It's about creating experience and creating a relationship. This was kind of in the golden days — late '80s to mid-'90s. Rocky Gap Casino and Resort has been among the most aggressive. Skip to content. You may now have a player host, then you have a VIP host. Rocky Gap also is more remote than the state's other casinos, at least two hours from Baltimore and Washington. I had a conversation with them. You are now following this newsletter. The casinos "each have their own unique formulas to determine what is the appropriate level," LaBoy said. The agency said those reports, too, are exempt from disclosure under the public records law. Horseshoe wasn't included because it didn't open until August of last year and its free play spending may never be known because state gambling regulators decided to restrict the publicly available information about such promotions in Maryland. This becomes an item that is extremely sensitive to the casinos and could be revealing to their marketing strategy. Mathematical formulas are sometimes used to help determine giveaways. While giveaways cost casinos millions, they are what Rubin called "a variable expense" that can be adjusted. B-More Beer offers patrons games right at the bar. Free play is often loaded into a player's rewards card. The Evening Sun Newsletter. Rocky Gap was not subject to the cap in because it hadn't operated for a full year. Then you may get an executive host for an even higher level. Some state casinos go much further than others in trying to hook customers through "promotional" play, according to interviews and Maryland Lottery and Gaming Control Agency records obtained under a public records request. The loyalty cards enable casinos to track what customers are playing, and for how long. And then there is a player development host for the highest of high rollers. Last year, it told regulators that its free play amounted to In the most recently available report, dated April , the other Maryland casinos reported spending smaller percentages of their proceeds on such promotions — 2. Recommended on Baltimore Sun. Coronavirus Coronavirus in Maryland: Five takeaways from the week. The casino also offers comps including "trips to Atlantis, to Wynn resorts, to cruise lines, and we send people to the Super Bowl," Norton said. By and large, offers are based on past play. Under Maryland rules, casinos aren't taxed on free play amounts under 20 percent of their prior year's revenue. Instead, "there was a private, confidential document on what was spent by each casino," said Charles LaBoy, the regulatory agency's assistant director for gaming.