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What table games are amongst your most popular? Our members enjoy monthly benefits and profit from exclusive news, promotions and events, tailored to their interests. If technology can help us in achieving that goal, we embrace it. How do you keep up with what your competition is doing? To ensure first-timers have a good casino experience, we have designed an attractive welcome promotion that continuously generates new guests. The former party crowd has matured and is now looking for more elaborate evening activities. We also registered a shift over the last few years in the clubbing sector. The slot operation is for many years cashless, the players club is digitalized and at the moment we introduce smart cash boxes at the tables in order to ease the operation. We are active on Facebook since , and we are proud to have a strong community that is willing to share their thoughts, ideas and experiences with us. Changes have been less palpable in the landbased casino, where we still find a positive social diversity, and slots, table games and poker events are constantly attracting guests. Innovation is one of our core values, and our daily business reflects that. What innovations in casino operations in recent years have most impressed you and why? Published 10 times each year{/INSERTKEYS}{/PARAGRAPH} We strive to support our employees in unfolding their potential and are always on the lookout for opportunities to improve. The casino also capitalizes itself on its vintage facility, its location on scenic Lake Lucerne and its ability to engage customers through social media, of which it was an early adopter. Can you summarise what your customers new and existing can expect when they visit Grand Casino Luzern? Our whole team has worked hard and overcome many challenges to make this historical moment happen. Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. While most of its players are Swiss, Grand Casino Luzern has strong international appeal and shows every sign of growing. The digitalization of the operation in many facets has impressed me the most. Technological progress facilitates automation and has allowed us to increase our efficiency while maintaining our commitment to quality, transparency and customer-orientation. What are the main initiatives taken that are amongst the most effective at retaining existing members as well as attracting new to Grand Casino Luzern? Do you and your team visit G2E Las Vegas? As part of our promotions and events, we have worked with activation measures such as photo walls and inspirational hashtags, and of course, the beautiful location at the shore of Lake Lucerne definitely works in our favour when it comes to guests sharing their pictures on Instagram. We believe in personal connection and in expressing appreciation on many levels, from birthday presents to special incentives. Social media allows us not only to market our offer, but first and foremost to better connect with our customers and clients. About Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. Over the last few years, there has been a significant change in how your operations have been branded, marketed and operated. Entertainment is an important part of the whole experience of an enjoyable night out for many people. What provisions does Grand Casino Luzern provide to cater for these people? All our employees are educated on this important topic, and to be able to react quickly to potentially problematic gaming behaviour, we have integrated extensive measures into our internal workflows. With mycasino. The Grand Casino Luzern organises the largest poker tournaments in Switzerland. As a result, roughly 20 percent of our customers are tourists. Brand renewal is key to brand survival. {PARAGRAPH}{INSERTKEYS}Recent history has been very good for Grand Casino Luzern. Our efforts have been fruitful: The landbased GGR is growing and the outlook for our online project is very promising. We promote digitalization, and it shows: We are certified according to the norm ISO , one of the strictest and best-known standards for information security, and daily business is facilitated by online co-working and project management tools. Social media is an important marketing part of the whole marketing mix for casinos. Attending trade shows, reading industry publications, personal networking and discussions with suppliers and partners are a must to follow the international developments and to identify unique opportunities. Gaming should always be an enjoyable recreational activity. How has it affected the daily business within Grand Casino Luzern? Riding an overwhelming popular mandate, it launched its Internet casino last August. The most important innovation in is the launch of the online casino and the complete integration of the online team within the organisation. Our member program my. People are still looking for the excitement and glamour of the real casino experience, and Grand Casino Luzern is the perfect place to fulfill this need. We closely monitor our near-by competitors and we visit interesting casinos whenever possible. Our infrastructure allows for intimate private get togethers as well as big events with up to 1, participants. Yes β€” we offer an attractive venue for both corporate and private events. The club is constantly renewing itself, with the majority of our members between 18 and 37 years old. The implementation of our policy is constantly evaluated by the University and backed up by an annual quality audit. Since , our online casino mycasino. What is the percentage of locals to tourists and business visitors to Grand Casino Luzern and is that representative across all the Swiss casinos or is it unique to your location? What initiatives has Grand Casino Luzern optimised and how for example do you encourage guests to post pictures on Instagram? The health and fitness trend had a noticeable impact on the significance of partying, and hipster culture is favouring small, intimate venues over big, long-established clubs. The Swiss Jackpot connects seven casinos and starts at one million francs. Lucerne has a long history as a tourism region and is a major point of attraction for many visitors to Switzerland. At our restaurant Olivo, you can enjoy an exceptional gourmet experience that has been distinguished with multiple awards and has received its 16th GaultMillau point in Our three bars in the casino are the ideal place to have a drink or a snack. The continuous advancement of slots with improved interactivity and enhanced immersive game play has led to an increased interest in our jackpot casino. What would you say are some of the unique aspects about Grand Casino Luzern? A well-balanced marketing mix constantly drives new customers to Grand Casino Luzern. While Lucerne is mainly associated with tourists from China, it has grown increasingly popular with groups from India and independent travellers from the US. The Seecafe is the perfect spot in summer to relax at the lake. Technology plays such an important part in our lives and it has certainly affected our leisure time. We are actively committed to prevent compulsive gambling, and we offer our customers numerous resources and services that can help them make more responsible decisions. Both years have been strongly marked by our focused efforts to receive an online casino concession, and we are very proud that we are one of only four casinos that achieved an online concession in the first round. Our most popular table games are the classics β€” roulette and blackjack. Customers who visit the Grand Casino Luzern can expect an enticing mix between the glamorous casino world of Monaco and the colourful world of Las Vegas. The trend towards higher quality produce has worked in our favour, as our restaurant Olivo is going strong with 16 GaultMillau points and a clear positioning for Mediterranean inspired fine dining. The highest Jackpot won at Grand Casino Luzern was close to three million francs. Our situation is not only unique in that we have a strong relationship with the official tourism organisations of the region; we are also the only Swiss casino that is decisively catering to visitors from abroad with its own business development manager for tourism. Due to the nature of the legislative procedures in Switzerland, customers were eager to finally get a Swiss online casino offer. We are not only a casino β€” we are a house of entertainment. Skip to main content. What is the current highest jackpot at the casino and how much was the biggest slot payout?