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T7766547
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This establishment becomes the property of Geoffroy Guichard in August 2, , even if he already has 2 stores of food trade, Geoffroy Guichard founds the Casino Stores Company. In , Casino counts already 50 branches. The Casino supermarkets take the position since as "Easier Life Time" tending to attenuate the shopping duties. In , Casino intensifies its development in Asia via a partnership with Dairy Farm. Thus, certain Casino supermarkets changed into other ensigns, in particular Leader Price. The brands and trade brand names mentioned belong to their respective owners. In , it launches a first signed range of products named Casino: it's in fact t the launching of the products with the name of the distributor. Quickly, it's a whole network of convenience trade which develops and meets a true popular passion. 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At the end of , the park of the Casino supermarkets count units including 69 franchised against in Indeed, Casino is attached to rationalize its park of supermarkets by converting its less profitable stores to other concepts. In , Casino repurchases convenience stores to the group Auchan. The ensign particularly concentrated its efforts by following a price policy aiming at lowering the prices of the Casino products and the national brand names. The Casino supermarkets also wish to give an convivial image through the reception office and the associated services, such as the delivery at home. True allegory of the ensign, the daisy flower is symbolically ment to carry out the values of the supermarkets Casino, like freshness, quality, esthetic and convivial aspects. Lastly, Casino created in Casino Banks, a partnership with Cofinoga. In order to present at the housewives the wide interest of the brand name, Casino, launches the "Casino-Brochurer", a monthly magazine of eight pages distributed for free in the associated stores. Plus, Casino takes an important presence on the hardware discount format which meets an undeniable success. These three spaces are developed by a specific furniture and lighting. As regards to the social aspects, Geoffroy Guichard institutes in , well before the Popular Front politic group, a system of family benefits for his personal. In , the Casino group is present in France on all the food formats, going from the convenience store to the hypermarket. Geoffroy Guichard proves to be particularly visionary and precursor. Always in advance, Guichard invents in the "Bonus tickets ", first programme of development of consumer loyalty in France. The ranges of products are gathered under the form of consumption universe. Reproduction from whole or part of this site on any support is formally prohibited except a written authorization of the director of the publication. In , Casino opens fabrication foodstuffs manufactures. Its ment to breake the myth of the good but a bit expensive store. Portrait of the signs.{/INSERTKEYS}{/PARAGRAPH} Three representative zones of pleasure purchase are particularly proposed: The market place, perfumery and cellar. Assessment in In France, Casino lhas from now on a notorious competing advantage on the majority of its competitors insofar as it is truly established in the heart of villages and cities; indeed, the consumers currently vote by plebiscite the geographically close stores from their residence. The initial name Casino, is kept as an ensign. They reserve themselves the right to refuse all insertions which would not be appropriated, without any obligation of justification. Other diversifications The principal diversification of Casino concerns the sector of the restoration with the Casino cafeterias growing since and launching in , the rapid restoration chain Quick, now resold. Tickets Slot-machines are installed in the stores, as well as water fountains, a photo development service and office spaces. Casino puts a particular value on comfort of purchase. Plus, a range of "1st price" items is presented in all of the Casino supermarkets. {PARAGRAPH}{INSERTKEYS}Geoffroy Guichard, a pioneer of convenience commerce. In , Casino takes over the activities of the Rallye company which exploits Super Rallye supermarkets, Rallye hypermarkets, and Marest cafeterias. So, the only objective is the research of the homogeneity of the park, as well in terms of assortments as price policy. The same year, Casino acquires the Libertad company established in Argentina and takes over the activities of "cash and carry" from United Grocers in the United States. The group Casino jumped also in the car centers, via Auto Service, but ceded this activity to Feu Vert in Casino also launched in two specialized ensigns, KoMoGo equipment in data processing, software and video games and Imagica photo , but ended t these experiments in Casino created in Easydis, a subsidiary company dedicated to the valorisation of its know-how logistic. The history of Casino begins with the establishment in of a grocer of retail in the old casino of the Rue des Jardins in Saint-Etienne.